![]() Jacques has selected Sofia Colucci as the company’s new Chief Marketing Officer. “With this new structure, I see a huge opportunity to go even further, scaling our brands, innovation and digital capabilities faster across the region and accelerating our ambitions as a beverage company.” Over the past few years, we’ve built an amazing partnership across sales and marketing, collaborated to drive a unified approach to building our global brands across the U.S., Canada and Latin America, and built our new go-to-market strategies across non-alc and hard liquor,” said St. “We have always been at our best when we work together and collaborate as one commercial team. I am very happy that she will be taking on this new role as she helps drive our Americas business to new heights.” In doing so, she not only demonstrated a deep understanding of the total business, she also earned the confidence of distributors and retailers alike. “While many know of her creativity and bold swings in marketing, I have seen firsthand how she uses her growth and commercial mindset to collaborate across marketing, sales and the regions to maximize impact. “Since joining our company, Michelle has built a track record of building brands and attacking white spaces with a consumer-first mindset to effectively drive our business forward,” said Hattersley. ![]() Jacques’ international commercial experience will be an asset in the new role. Jacques has also accelerated Molson Coors’ above premium portfolio, building into new white spaces with successful innovations like Topo Chico Hard Seltzer and Simply Spiked Lemonade. Her leadership has been integral to the company’s success in strengthening iconic core brands like Coors Light through the launch of “Made to Chill” and building a strong premium light portfolio strategy with clear right to win paths for both Miller Lite and Coors Light. Jacques, who has served as Molson Coors’ Chief Marketing Officer since 2019, has been appointed Chief Commercial Officer. ![]() The innovation team will now report directly into the larger commercial function to better align across the Americas and drive speed of innovation in beer, flavored beverages, non-alcohol products, liquor and more. A new digital team will be charged with building a unified digital ecosystem across the Americas to support speed, consistency, and quality of output. As the company continues its transformation to a total beverage business, moving to a centralized commercial team helps ensure the beyond beer portfolio can fully benefit from the resources of the larger commercial structure. The full range of commercial operations in the U.S., Canada and Latin America, including sales, marketing, innovation, and digital strategy, as well as the company’s non-alcohol and liquor portfolios, will be included in the new function’s remit. “We’re building on what we accomplished over the past three years, unlocking the next phase of growth for our business through greater collaboration, faster decision making, and stronger commercial support for our total portfolio.” “In 2022 we achieved top- and bottom-line growth for the first time in a long time, and our goal is to do so consistently year after year,” said Gavin Hattersley, President and CEO of Molson Coors. The shift will also provide an opportunity for more commercial focus and support to Molson Coors’ non-alcohol and spirits portfolios, which are ready to scale after several years of successful growth. The new function will unite multiple teams and geographies around a single strategy, which is expected to drive clearer total portfolio and geographic prioritization and allow the company to scale new white spaces, brands and capabilities more quickly. One week after announcing the company delivered top- and bottom-line growth for the first time in over a decade, Molson Coors Beverage Company (NYSE: TAP, TAP.A) (TSX: TPX.B, TPX.A) is announcing the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead. ![]() Jacques tapped to lead new function as company aims to accelerate growth through greater focus, prioritization Molson Coors Beverage Company Creates Commercial Business Function in the Americas ![]()
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